Types of personal information we collect

We collect, use and store different types of personal information about you, which we have grouped together as follows:

Types of personal information

Description

Publicly Available Data

Details about you that are publicly available, such as on Companies House or elsewhere on the internet

Marketing Data

Details about your preferences in receiving marketing communications from us and our third parties

Consents Data

Any permissions, consents or preferences that you give us

Usage Data

Information about how you use our website, products and services

 

How we use your information

Cookies

Our website www.brodies.com uses cookies. For more information on our cookies use, please read our cookies statement which can be read here.

Generally

The table below outlines how we use your personal information and our reasons. Where these reasons include legitimate interests, we explain what these legitimate interests are.

What we use your information for

Our reasons

Our legitimate interests

  • To provide you with information you may ask for
  • Consent
  • Legitimate interests
  • To fulfil enquires you might make of us
  • To publish any comments or any user generated content that you may post to our website
  • Consent
  • Legitimate interests
  • To publish any content that you make available for that purpose in order to make it available for clients or other visitors to our website
  • To allow you to register for updates or for notifications of blog posts on our website
  • Consent
  • Legitimate interests
  • To provide you with information that you may request from us
  • To allow you to register for events that we may be hosting
  • Consent
  • Legitimate interests
  • To hold events, such as seminars or corporate hospitality to promote our business and its services
  • To allow you to register as a member of our alumni network
  • Consent
  • Legitimate interests
  • To operate and develop our alumni network and the activities of our alumni programme
  • To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  • Legitimate interests
  • To provide efficient client care and services
  • To ensure that our technology operates efficiently and without error
  • To assess which of our services may be of interest to you and to tell you about them
  • To develop new products and services and improve existing ones
  • To manage our relationship with you which will include notifying you about changes to our privacy notice and our website terms and conditions
  • Legitimate interests
  • Contract performance
  • To provide efficient client care and services
  • To keep you updated about changes in the legal terms that apply to the use of our website
  • For record keeping and firm management
  • To manage the systems that contain our marketing database
  • To manage marketing preferences and keep our records up to date
  • Legitimate interests
  • For data management for marketing and business development purposes
  • To improve our systems and services
  • To seek feedback
  • To seek your consent when we need it to contact you
  • To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  • Legitimate interests
  • Consent
  • To improve our marketing strategy and the services that we provide

 

Where we collect your personal information from

We may collect personal information about you from the following sources:

  • Directly from you
  • Cookies – see our cookie statement which can be accessed here
  • Analytics providers, such as Google Analytics
  • Advertising networks

Who we share your information with

We may share your personal information with the following third parties:

  • Our agents and service providers who we use to help us with marketing and providing legal services, such as Thomson Reuters, Microsoft, Elite Enterprise and Google Analytics
  • Event organisers (if we are organising an external event which you are attending)
  • The police and other law enforcement agencies
  • Relevant regulators, including the Information Commissioner's Office in the event of a personal data breach
  • Other companies owned or jointly owned by Brodies LLP
  • Potential or actual purchasers of any part of our business or assets, or other third parties in the context of a possible transfer or restructuring of our business

How long we keep your personal information

Where we use your personal information for marketing purposes we will retain your personal information for so long as we have your consent to do so (where we use your personal information with your consent in order to send you marketing messages) or, in other cases, for so long as we have a legitimate business or commercial reason to do so (unless you ask us to stop).

Where you withdraw your consent to receiving marketing materials or otherwise ask us to stop marketing we will add your details to a suppression list which ensures that we remember not to contact you again.

For further information as to how to withdraw your consent or to ask us to stop other marketing activities see Withdrawing consent using your information and Objecting to how we may use your information.

If you withdraw your consent to receiving marketing materials or ask us to stop our marketing activities, we will still communicate with you for other purposes in the normal course of any other relationship we may have with you.

International transfers

As a law firm, we hold all personal information concerning our clients and their affairs within the United Kingdom. We do work with agents and service providers who we use to help us with marketing and providing legal services, such as Thomson Reuters, Microsoft, Elite Enterprise and Google Analytics, who may process your personal information on our behalf outside the EEA. If your information is processed outside the EEA, we will ensure that it is protected to the same standards as if it were being processed within the EEA by putting in place a contract with our agents and service providers that provides adequate safeguards or using service providers that are certified on the US Privacy Shield framework.